What technology marketing firms and practitioners can do about content that doesn’t connect and convert. Let’s talk about the “c” word. Conversions cause as much finger-pointing and debate in marketing as that troublesome acronym that starts with “R” and ends in “I.”...
How to raise your content game, lower your costs and free your firm from chaos Marketing departments in technology firms have long been notorious for turnover. It’s challenging in the best of times to find and retain skilled communicators that take tech-based...
Five tips for tech companies – and five for the B2B marketing agencies that serve them – to navigate marketing in 2022 As 2022 cranks up, our strange pandemic paradox continues. On the one hand, COVID seems to be dragging on forever, with Omicron being the latest...
Atomizing your content — or breaking it into smaller pieces — is a chief driver of video marketing (explainers, interviews, speeches), video blogs (vlogs), and podcasting. Leveraging a piece of multimedia content as an anchor point from which you can create multiple...
