BuzzTheory Named Top Channel Public Relations Firm by Forrester Think channel marketing is challenging? Try adding channel PR to the mix. Forrester found that, among 25,000 public relations firms and tens of thousands more marketing firms with public relations arms,...
Earned media is more valuable today than it has ever been – boosting SEO, delivering third-party credibility, building your brand and, of course, dramatically expanding your company’s reach. Those are all PR 101 basics. At the same time, earning those media placements...
Atomizing your content – or breaking it into smaller pieces – is a chief driver of video marketing (explainers, interviews, speeches), video blogs (vlogs), and podcasting. Leveraging a piece of multimedia content as an anchor point from which you can create multiple...
It was impossible to attend Adobe MAX this year without leaving inspired by creatives and awed by technology changes that are empowering those creatives to influence marketing, communications and entertainment at virtually every point of human interaction. But beneath...
